【外資系企業】日本市場参入PRで「まず何をすべきか」を解説:失敗しない3つの初期戦略
I. 「とにかく何かしたい」が最も危険:日本市場参入直前のPRが抱える罠 外資系企業の日本市場参入(Go-to-Market, GTM)は、大きな期待と共に始まります。しかし、多くの担当者様が最初のPR戦略で立ち止まります。 この「とにかく何かしたい」という漠然とした行動は、実は最も危険な落とし穴で...
Selector, a leading provider of next-generation AIOps (Artificial Intelligence for IT Operations) platform, has announced its strategic expansion into the Japanese market through a partnership with financial conglomerate SBI Holdings. This collaboration is set to introduce Selector AI’s platform, which is designed to significantly reduce alert noise, speed up root cause analysis, and drastically lower Mean Time To Recovery (MTTR) for complex network and IT systems. Leveraging SBI Group’s vast financial ecosystem and enterprise network, Selector aims to address the growing digital transformation (DX) needs of Japanese businesses, particularly in telecommunications and finance. The move signals a major step for both companies, positioning SBI as a key facilitator of advanced AI technology in Japan’s IT infrastructure and offering global investors a fresh perspective on the convergence of AI, FinTech, and Japan’s evolving tech landscape.