Case Study: Maximizing Existing Content to Forge New Channels

Challenge:

A global customer engagement platform provider possessed a wealth of marketing content across various channels. However, they faced challenges in effectively reaching and engaging their target audience. Despite the high quality of their content, limited visibility hindered overall impact and meaningful audience interaction.

Challenge:

WONDERHOODS implemented a comprehensive social media strategy to maximize the effectiveness of their existing content. This included identifying optimal platforms and engagement tactics, repurposing content for social media, and integrating trend-based PR for enhanced relevance. Content was strategically distributed on high-visibility platforms like note, and performance metrics were used for continuous, real-time strategy refinement.

Result:

The campaign yielded immediate results, garnering over 5,000 page views on note within just two days. It also ranked within the top 3 for relevant hashtag searches and achieved the #1 position in a category-based ranking. This case demonstrates how content localization, trend-driven PR, and data-backed adjustments.

✅ 5,000+ page views on note within just two days
✅ Top 3 ranking in relevant hashtag searches
✅ No.1 ranking in category-based content rankings

About:

WONDERHOODS, a PR agency based in Tokyo, Japan, transforms insights into influence. As a forward-thinking agency, we help brands forge meaningful connections with their audience by blending data-driven strategies with creative storytelling. Our understanding of the entire funnel allows us to smoothly and effectively solve challenges at every step, from building brand awareness to demand generation. Whether entering the competitive Japanese market or seeking to expand your presence, we promise to be your trusted navigator, guiding you to stay one step ahead in every scenario.