Case Study: Strategic PR for a Global Leading Software Company

Enterprise AI platform partnered with WONDERHOODS to boost Japan brand awareness. Challenges: media trust, aligned PR, localized value. WONDERHOODS executed multi-year PR: localized releases, Japan content, success stories, analysis, roundtables, thought leadership, repositioning, enhancing recognition & trust for long-term Japan success.

Challenge:

A client providing an industry-leading enterprise AI platform partnered with WONDERHOODS to enhance brand recognition in Japan, a critical market for their global expansion. The company faced challenges in building trust with Japanese media, aligning PR activities with business objectives, and localizing their value proposition appropriately for the Japanese market.

Solution:

WONDERHOODS developed a comprehensive, multi-year PR program specifically tailored for the Japanese market. This strategy included the creation and refinement of annual PR plans aligned with evolving business goals, localization of global press releases, and the creation of Japan-specific content. We proactively identified customer success stories, transforming them into media placements and case studies, and conducted thorough competitive analysis and media monitoring.

Result:

Through this strategic partnership, WONDERHOODS successfully elevated the software brand’s awareness and credibility within the Japanese market. The PR activities remained consistently aligned with the company’s growth strategy, and by combining local expertise with a global perspective, we established a strong foundation for their long-term success in Japan.