How Companies Can Succeed in Japan Using Newswire Services: Top Picks and Case Studies

For foreign companies entering the Japanese market, a well-executed PR strategy is a crucial factor for success. Among the available tools, newswire services—platforms for distributing press releases—are especially effective in increasing media exposure and building brand recognition.

This article explores the most effective newswire services for Japan, how to choose the right one, and real-world case studies of successful PR implementations.

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📌 What is a Newswire Service?

A newswire is a service that distributes corporate press releases to journalists and editors at newspapers, TV stations, magazines, and online media outlets. This increases the chance of your news being widely picked up.

For foreign companies, one major challenge is crafting a localized PR strategy that aligns with Japanese media expectations. Understanding what local journalists look for—and selecting the right distribution platform—are key success factors.

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🏆 Recommended Newswire Services for the Japanese Market

1. PR TIMES – Japan’s Leading Press Release Platform

Overview: PR TIMES is the most widely used newswire in Japan, with distribution to over 10,000 media outlets and more than 27,000 registered journalists and editors. Known for strong social media amplification.

Distribution Reach: Newspapers, TV, radio, magazines, trade publications, and online media.

Media Network: Distribution possible to up to 300 outlets, with partnerships with 260+ media organizations.

Cost:

• Pay-as-you-go: ¥30,000 per release
• Subscription plan: From ¥70,000/month

Strengths:

• Market share leader in Japan
• High potential for pickup on Yahoo! News and other major sites
• Strong social media visibility

Used by:

Marriott International, LVMH Japan, Patagonia Japan, Starbucks, SHEIN Japan, LG Electronics Japan

PR TIMES Official Site

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2. Kyodo News PR Wire – Trusted Distribution with Global Reach

Overview: Operated by Kyodo News, Japan’s largest news agency. Ideal for companies seeking credible, authoritative media exposure.

Distribution Reach: Broad coverage across newspapers, TV, radio, and digital media.

Media Network: Approx. 2,400 media outlets and 3,900 destinations including production teams and editorial offices.

Cost:

• Standard plan: ¥85,800/release
• Light plan: ¥66,000/release

Strengths:

• Trusted by B2B and enterprise clients
• Suitable for financial and government-related news
• Supports overseas distribution

Used by:

Apple Japan, Samsung Japan, EY Japan

Kyodo PR Wire Official Site

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3. ValuePress – Cost-Effective Option for SMEs and Startups

Overview: Affordable and optimized for smaller businesses. Offers writing and editing support.

Distribution Reach: Newspapers, magazines, blogs, news sites, and specialized industry media.

Media Network: Can distribute to up to 1,000 journalists from a pool of 11,000+.

Cost:

• Economy Plan: ¥30,000/release
• Standard Plan: ¥35,000/month
• Business Plan: ¥70,000/month

Strengths:

• Excellent value for startups and small businesses
• Targeted industry media coverage
• Optional writing and review services

Used by:

Victorinox Japan, eBay Japan

ValuePress Official Site

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@Press – Personalized Support for B2B Companies

Overview: Offers end-to-end support from draft consultation to post-release follow-up.

Distribution Reach: Newspapers, TV, trade publications, and web media.

Media Network: 10,000+ outlets; partnerships with 70 media companies.

Cost:

• Light Plan: ¥30,000/release
• Light Plus: ¥39,800/release
• Standard Plan: ¥59,800/release

Strengths:

• Dedicated support staff
• Media list customization
• Post-release analytics and social media options

Used by:

Harry Winston Japan, Zwilling J.A. Henckels Japan, Howmet Systems Japan

@Press Official Site

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5. DreamNews – Low-Cost, High-Frequency Distribution

Overview: Known for its affordable pricing and unlimited release options with annual plans.

Distribution Reach: Newspapers, online news sites, trade media, etc.

Media Network: 7,000+ outlets; partnerships with 30+ web-based media companies.

Cost:

• 30-day plan: ¥15,000
• 360-day plan: ¥150,000 (unlimited releases)

Strengths:

• Ideal for companies with frequent release schedules
• Fast turnaround: publication in as little as 30 minutes

Used by:

Microchip Technology Japan, Heinz Japan

DreamNews Official Site

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🧭 How to Choose the Right Newswire Service?

Here’s how to align your choice with your PR goals:

Need Hands-On Support:
→ @Press and ValuePress offer editorial help and strategy guidance.

Maximize Reach:
→ PR TIMES is best for widespread coverage and viral potential via SNS.

Boost Credibility and Trust:
→ Kyodo PR Wire is preferred for B2B and authoritative media placements.

Start Small and Budget-Friendly:
→ ValuePress and DreamNews are great for startups and companies new to PR.

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🇯🇵 Final Advice from a Japan PR Expert

Japanese PR practices differ significantly from Western formats. A literal translation of your English press release may not resonate with local journalists. Instead, localize both the language and structure to match Japanese media expectations for higher pickup rates.

Also, remember: newswire services deliver your release but do not guarantee coverage. For high-priority stories, consider direct outreach to key media contacts.

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🎯 Conclusion: Match Your Goals with the Right Platform

Each newswire service has its own strengths and pricing models. Choose based on your company’s goals, budget, and target media. With the right tool and message, your PR efforts in Japan can be highly impactful.

Wonderhoods is a PR agency specializing in helping foreign companies navigate the Japanese media landscape. For help with localization, newswire distribution, or media outreach, feel free to contact us.