Who We Are
About
Your Trusted NavigatorWONDERHOODS, a PR agency based in Tokyo, Japan, transforms insights into influence. As a forward-thinking agency, we help brands forge meaningful connections with their audience by blending data-driven strategies with creative storytelling. Our understanding of the entire funnel allows us to smoothly and effectively solve challenges at every step, from building brand awareness to demand generation. Whether entering the competitive Japanese market or seeking to expand your presence, we promise to be your trusted navigator, guiding you to stay one step ahead in every scenario.
Purpose
Building a society full of invaluable informationIn an era overflowing with information, only truly valuable messages have the power to move people. At WONDERHOODS, we harness data and creativity to transform brand communication into something meaningful and memorable. We don’t just deliver messages—we refine them into socially significant narratives that leave a lasting impression. As a bridge between brands and their audiences, we maximize the value of information and turn it into genuine influence.
The navigators
With over 12 years of experience in communications, he has worked both at PR agencies and as a corporate marketer.
After studying in the U.S., he returned to Japan and held roles at a Dentsu subsidiary and the PR agency MSL Japan before becoming independent in 2019. In 2021, he founded WONDERHOODS.
In client work, he has led a wide range of PR activities, particularly for software companies such as DataRobot and Domo, earning strong recognition and trust. He has also supported numerous companies—from global brands like Netflix and Slack to startups—across PR, marketing, and content creation.
With over a decade of experience as a Creative Director in the design and advertising industry, I have worked across a wide range of sectors on advertising production, corporate branding, and diverse design projects. Leading small, specialized teams tailored to each project, I have closely collaborated with clients to develop and implement strategies for branding, product design, and advertising.
What I value most is maintaining an “appropriate distance.” While I place great importance on engaging in in-depth dialogue with clients to uncover essential challenges and discover new value together—then carrying those insights through to effective solutions from concept to delivery—I also believe it is crucial to keep a balanced perspective that neither leans too heavily toward the client’s side nor my own.
Since becoming independent in 2020, I have been expanding into new fields, including public relations, drawing on my past experience to explore fresh challenges and continuously research the best ways to move projects forward from multiple angles.
With nearly 30 years of experience, he has supported clients in reputation management, marketing communications, and digital/social advertising.
After starting his career in sales at a securities company, he joined a marketing PR startup, where he contributed to business launch, service design, and development.
In 2000, he joined MSL Japan, a communications firm under Publicis Groupe, overseeing brand communications and demand generation for Tech and B2B clients. From 2008, he served as Deputy Managing Director, later becoming General Manager in 2020, leading domestic operations and the technology division. He joined WONDERHOODS in 2023 as a Senior Advisor.