NEWS

Case Study: Global Marketing Automation Leader Successfully Enters Japan Market and Boosts Inaugural Conference Attendance

2024.08.08

Global firm entering Japan faced low awareness for 1st conference. WONDERHOODS audited Japan comms, found unannounced Country Manager. Proposed 2-pronged PR: announce manager for broad awareness, secure key media interviews for deep understanding. Announcement widely covered, interviews successful. Conference attendance significantly exceeded forecast, demonstrating strong ROI.

Case Study: Minimizing Reputation Risk for a Global E-commerce Giant in Japan

2024.06.30

Global e-commerce giant’s soft launch in Japan delayed reputation building, leading to negative info spread. WONDERHOODS implemented social & earned media monitoring, media briefings. Corrected misinformation, ensured accurate reporting, removed negative posts, neutralized coverage, preventing reputation risk escalation with Japan-specific strategy.