Global e-commerce giant’s soft launch in Japan delayed reputation building, leading to negative info spread. WONDERHOODS implemented social & earned media monitoring, media briefings. Corrected misinformation, ensured accurate reporting, removed negative posts, neutralized coverage, preventing reputation risk escalation with Japan-specific strategy.
A leading global e-commerce platform, upon entering Japan – one of its most critical global markets – adopted a “soft launch strategy,” refraining from aggressive advertising and extensive public relations activities. While recognized by some Japanese consumers as a budget-friendly e-commerce platform, the company remained largely unknown to the majority. Consequently, without sufficient reputation building, the company faced unsubstantiated negative information regarding its security and the quality of goods and delivery, which began to spread across social media.
WONDERHOODS developed a reputation management program to correct misinformation on social media and earned media, and to secure accurate media coverage. This involved the swift monitoring and addressing of negative posts and reports. Simultaneously, WONDERHOODS focused on providing accurate information and fostering fair reporting among key media outlets through media briefings and thorough media interview support activities.
Leveraging its deep market understanding and incorporating Japan’s unique cultural nuances into the program and proactive approach, WONDERHOODS successfully facilitated the removal of numerous negative social media posts. Furthermore, negative media coverage was corrected to neutral and fair reporting, effectively preventing the escalation of reputation risk.
WONDERHOODS, a PR agency based in Tokyo, Japan, transforms insights into influence. As a forward-thinking agency, we help brands forge meaningful connections with their audience by blending data-driven strategies with creative storytelling. Our understanding of the entire funnel allows us to smoothly and effectively solve challenges at every step, from building brand awareness to demand generation. Whether entering the competitive Japanese market or seeking to expand your presence, we promise to be your trusted navigator, guiding you to stay one step ahead in every scenario.
