INTRODUCTION
What is a "marketing communication"
strategy that drives sales
advantageously and effectively in Japan?
All organisations – large and small, commercial, government, charities, educational and other not-for-profit organisations
need to communicate with a range of stakeholders.
Marketing communication provides a core activity,
so that interested parties can understand the intentions of others
and appreciate the value of the offered goods and services.
Reference: EDINBURGH BUSINESS SCHOOL Marketing Communication
POINT
The main methods of
The main methods of
"Marketing Communication"
Advertising
PR
Sales Promotion
Events
DMDirect Marketing
Sales
POINT
Our 3 Principles in building
Our 3 Principles in building
a marketing communication strategy
that produces results
01
Set Detailed Objectives,
Goals and Budgets
Goals and Budgets
To determine the types of marketing communication that needs to be implemented in order to maximinze your sales results in Japan, we will prepare the foundation for deivising a strategy. This includes prioritization of issues to be solved.
02
Develop a Thorough Strategy and giving it a shot
Based on the results of reserach, we develop a strategy that highlights your company's strengths and characteristics. We will then take a phased approach to implementing the customized strategy.
03
Pushing Through Challenges with persistence
Repeat "01" and "02" while learning through trial and error. Each business exists with its unqiue characteristics, objectives and difficulties. There is no one-size-fits-all structure. We conduct research and audit to allign our strategy with your business goals.
How Japanese customer response can be improved through
"marketing communications"
1
I don't know much about it.
Know well. Have heard of it.
2
Difficult to understand.
Easy to understand.
Easy to ask.
Easy to ask.
3
Not interested.
Interested. I want to listen to
what you have to say.
what you have to say.
TIPS
By making these improvements,