NEWS

Japan-US Media Environment Comparison: PR Strategy Guide for US Companies Entering the Japanese Market

2025.03.31

This guide offers practical insights for US companies looking to build effective PR strategies in the Japanese market. It explores the key differences between Japanese and US media environments—such as the continued influence of traditional media in Japan—and provides actionable tips on how to engage local audiences through tailored messaging, appropriate media mix, and culturally sensitive communication.

How Companies Can Succeed in Japan Using Newswire Services: Top Picks and Case Studies

2025.02.04

Tokyo-based PR agency WONDERHOODS shares insights on how to effectively leverage Japanese newswire services. To build trust and visibility in the Japanese market, it’s essential to distribute accurate, timely press releases in Japanese through platforms like PR TIMES and Kyodo News PR Wire.

Achieving the Top Spot on Japan’s blog service ‘Note’ Category Rankings in Just Two Days A Case Study in Social Media Management with insights unique to PR companies

2024.09.20

WONDERHOODS has been a communication partner for various clients, aiming to build relationships with customers on social media. we will introduce a social media management case study by our agency.

Which Companies Need Reactive PR? This article will introduce what to look for when selecting a PR agency in Japan.

2024.09.20

Reactive PR should be utilized by all companies seeking marketing and PR success in Japan It is essential to select a PR agency with the correct awareness